about our founder

Jodi Sweeney is committed to the success of non-profit organizations. Her expertise and experience include all aspects of non-profit resource development. She lives in Madison, WI. She is married to attorney Jack Sweeney and has 4 children and 2 grandchildren. She is President of The Sweeney Group, a nationally recognized consulting firm that works with all types of non-profit organizations.

Her commitment to non-profit organizations has spanned more than 20 years, including executive and leadership positions with the Foundation for Madison’s Public Schools, Capital Fund Raising Committee, and Madison Community Foundation. She helped to found the Junior League of Madison, WI., the Madison chapter of the Association of Fund Raising Professionals, and the National Association of School Foundations. She currently serves on the Advisory Board of the National Trust for Historic Preservation and the Honorary Committee of Susan G. Komen, Madison chapter.

meet our team



Kimberly is owner and designer of FusionFly, LLC, based out of Monroe Wisconsin. Kimberly has a Bachelor of Fine Arts from Millikin University in Decatur Illinois. While attending Millikin, Kim majored in Graphic Design with a concentration in painting and drawing. Mrs. Berg has been adding her creative thumbprint to the greater Green County Wisconsin area since 2001. This local experience coupled with her solid foundation in the classic arts allows her a very distinct creative edge when it comes to developing digital content. Her work includes design solutions for  over 100 area businesses and non-profit organizations including The Green County Cheese Day Celebrations, Berghoff & Blues, the Monroe Chamber of Commerce, Green County Development Corporation, and Alp & Dell Cheese Store.



In tandem with Kate’s 20+ years of national training, sales, marketing, web and graphic design experience, she has exceptional layers of professional influence through her ongoing formal education efforts and many astounding clients whose meaningful work deeply impacts our communities, opens her eyes to disparities and keeps her thinking big. Kate finds her involvement in her clients’ efforts deeply rewarding as her clients’ success means healthier, happier, more engaged and vibrant lives for many. This intrinsically motivated and curious UW-Madison graduate possesses exceptional organizational, project management, interpersonal, client service and communication skills with a concentration in supporting the needs of state health organizations, nonprofits and community efforts.



Tom Purdy is the owner and senior developer & planner of FusionFly, LLC.  In addition to a life-long love and study of computers Mr. Purdy attended the University of Wisconsin where he studied computers, business, economics, and management while working at the University’s Office of Information Technology providing computer support and training.  Since moving to Green County, Mr. Purdy has continued to be very actively involved in many wonderful community based organizations, providing leadership and technological support.  His work in the active creation and implementation of many computer systems, business designs, planning projects, and web sites have allowed for the continued growth and development of many organizations, businesses and governmental agencies.

When women come together extraordinary things can happen. 100EW understands the power of this and we have created an online crowdfunding system that raises funds for non-profits with long-term effects.